Client: Lake Zurich Brewing Company
Project: La Madrina North American Lager Label
Overview: The client wanted to market their new Cerveza style North American lager. From the start I wanted to utilize a Day of the Dead theme for this beer with the thought of having a big celebration every year on November first. I was inspired to do this by watching an episode of Breaking Bad and wanted to call it Santa Muerte. Much to my chagrin there were already a few beers with this name. So I went back to the drawing board and researched other names for Santa Muerte. That's when I came upon La Madrina or The Godmother. With my theme still alive with a name that we all fell in love with I started designing her likeness in Illustrator. We wanted to use colors that were in touch with Day of the Dead, but still light enough to show that this is a light lager. Label was printed on a flat matte stock.
