Client: Milwaukee Admirals
Project: We Are Milhockey Advertising Campaign
Overview: While at PCG SportsDesk I had the opportunity to work with the Milwaukee Admirals. The client's original ask was to create a social media marketing strategy to raise awareness for their minor league hockey team. The Admirals were hoping to come up with a hashtag to attached to Instagram, Twitter and Snapchat posts. After we delivered #MilHockey a second scope of work was awarded to bring it to life. We had the opportunity to join the Admirals for their season ticket holder's party to kick off the season. From there I directed season ticket holders to pose in a serious manner wearing team gear from helmets, to gloves and sticks, to jerseys. This photoshoot was so successful that a second shoot was arranged with local celebrities Bonnie Blair, Bob Uecker, and Craig Counsell. These photos then became part of the bigger picture as they were used in billboards throughout Milwaukee and its suburbs.
