Client: Nicky V's
Project: Branded Identity
Overview: The new owner of Doug's Dogs approached me to design new branding for their mobile catering business. Nicky V's was created to reflect the new direction the owner want to take his hot dog business in. Their desire to highlight their switch to using Vienna beef is seen in the logo by using Vienna's color palette. The Vienna logo is also featured and approved by the company as well.
The branding deign is inspired by a plethora of hot dog stands in and around Chicago. They wanted to keep the vintage look and feel of the Doug's Dogs logo, but bring it into the future. Nicky V's has used this design element by taking their mobile catering to youth baseball games, community movie nights in the park, and vintage car shows.
